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1 Ergebnisse
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The influence of brand marketing on consumers' emotion in m..:
Xingjie He
;
Lixiao Zhu
;
Lin Sun
.
https://www.frontiersin.org/articles/10.3389/fpsyg.2022.962224/full. , 2022
Link:
https://doi.org/10.3389/fpsyg.2022.962224
RT Journal T1 <Title>The influence of brand marketing on consumers' emotion in mobile social media environment</Title> UL https://suche.suub.uni-bremen.de/peid=base-ftdoajarticles:oai:doaj.org_article:82fe55c984834516b0ed6e24a056aea1&Exemplar=1&LAN=DE A1 Xingjie He A1 Lixiao Zhu A1 Lin Sun A1 Linqian Yang PB Frontiers Media S.A. YR 2022 K1 mobile social media environment K1 brand marketing K1 consumer emotion K1 urban economy K1 emotional marketing K1 Psychology K1 BF1-990 JF https://www.frontiersin.org/articles/10.3389/fpsyg.2022.962224/full LK http://dx.doi.org/https://doi.org/10.3389/fpsyg.2022.962224 DO https://doi.org/10.3389/fpsyg.2022.962224 SF ELIB - SuUB Bremen
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