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1 Ergebnisse
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Factors influencing brand equity: Testing Aaker's brand equ..:
Wong Chee Hoo
;
Chai Yi Xin
;
Visal Moosa
https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/19464/IM_2024_01_Hoo.pdf. , 2024
Link:
https://doi.org/10.21511/im.20(1).2024.04
RT Journal T1 <Title>Factors influencing brand equity: Testing Aaker's brand equity framework in Malaysian toy industry</Title> UL https://suche.suub.uni-bremen.de/peid=base-ftdoajarticles:oai:doaj.org_article:88236d38c3df4e32b48f5568cd390d22&Exemplar=1&LAN=DE A1 Wong Chee Hoo A1 Chai Yi Xin A1 Visal Moosa PB LLC "CPC "Business Perspectives YR 2024 K1 brand associations K1 brand awareness K1 brand equity K1 brand loyalty K1 Malaysia K1 perceived brand quality K1 Marketing. Distribution of products K1 HF5410-5417.5 JF https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/19464/IM_2024_01_Hoo.pdf LK http://dx.doi.org/https://doi.org/10.21511/im.20(1).2024.04 DO https://doi.org/10.21511/im.20(1).2024.04 SF ELIB - SuUB Bremen
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