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MARKETING RESEARCH IN ADVERTISING:

Vranceanu Diana ; Popescu Ioana Cecilia ; cristi.tatu@mk.ase.ro
http://steconomice.uoradea.ro/anale/volume/2008/v4-management-marketing/233.pdf.  , 2008
Link: https://doaj.org/article/905f60b317c241cebfea6ad9f3df0..