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1 Ergebnisse
1
What Likeability Attributes Attract People to Watch Online ..:
Sang-Hyeak Yoon
;
So-Hyun Lee
https://www.mdpi.com/2079-9292/11/13/1960. , 2022
Link:
https://doi.org/10.3390/electronics11131960
RT Journal T1
What Likeability Attributes Attract People to Watch Online Video Advertisements?
UL https://suche.suub.uni-bremen.de/peid=base-ftdoajarticles:oai:doaj.org_article:93b3b021d3b4481a80021a29d12ca318&Exemplar=1&LAN=DE A1 Sang-Hyeak Yoon A1 So-Hyun Lee PB MDPI AG YR 2022 K1 online video advertisement K1 advertising likeability K1 mixed-methods approach K1 focus group discussion (FGD) K1 Electronics K1 TK7800-8360 JF https://www.mdpi.com/2079-9292/11/13/1960 LK http://dx.doi.org/https://doi.org/10.3390/electronics11131960 DO https://doi.org/10.3390/electronics11131960 SF ELIB - SuUB Bremen
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