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Ethnographic Research in Marketing: Past, Present, and Poss..:

Russell Belk ; Leticia Moreira Casotti
http://www.revistabrasileiramarketing.org/ojs-2.2.4/index.php/remark/article/view/2767.  , 2014
Link: https://doi.org/10.5585/remark.v13i6.2767