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1 Ergebnisse
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User engagement with a popular food brand before, during an..:
Keally Haushalter
;
Sara J Pritschet
;
John W Long
...
https://www.cambridge.org/core/product/identifier/S1368980023000083/type/journal_article. , 2023
Link:
https://doi.org/10.1017/S1368980023000083
RT Journal T1 <Title>User engagement with a popular food brand before, during and after a multi-day interactive marketing campaign on a popular live streaming platform</Title> UL https://suche.suub.uni-bremen.de/peid=base-ftdoajarticles:oai:doaj.org_article:98a4037c6463435faa8f52e88f19f4d5&Exemplar=1&LAN=DE A1 Keally Haushalter A1 Sara J Pritschet A1 John W Long A1 Caitlyn G Edwards A1 Emma J Boyland A1 Rebecca K Evans A1 Travis D Masterson PB Cambridge University Press YR 2023 K1 Food marketing K1 Twitch K1 Streaming K1 User engagement K1 Digital marketing K1 Public aspects of medicine K1 RA1-1270 K1 Nutritional diseases. Deficiency diseases K1 RC620-627 JF https://www.cambridge.org/core/product/identifier/S1368980023000083/type/journal_article LK http://dx.doi.org/https://doi.org/10.1017/S1368980023000083 DO https://doi.org/10.1017/S1368980023000083 SF ELIB - SuUB Bremen
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