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1 Ergebnisse
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Effectiveness of social responsibility marketing in young m..:
Erika Alejandra Jiménez Correa
;
Sandra Milena Palacio-López
;
Javier A. Sánchez-Torres
...
http://www.sciencedirect.com/science/article/pii/S2405844021022532. , 2021
Link:
https://doi.org/10.1016/j.heliyon.2021.e08150
RT Journal T1
Effectiveness of social responsibility marketing in young millennials - Generation Y: analysis of three cases for brand positioning
UL https://suche.suub.uni-bremen.de/peid=base-ftdoajarticles:oai:doaj.org_article:af9cd614f7494162b2de5cdfe3426b44&Exemplar=1&LAN=DE A1 Erika Alejandra Jiménez Correa A1 Sandra Milena Palacio-López A1 Javier A. Sánchez-Torres A1 Luisa Fernanda Gaviria Martínez A1 Juan Pablo Arrubla Zapata A1 Yuri Lorene Hernández Fernández A1 Carolina Perlaza Lopera PB Elsevier YR 2021 K1 Branding K1 Millennials K1 Social marketing K1 Advertising message K1 Science (General) K1 Q1-390 K1 Social sciences (General) K1 H1-99 JF http://www.sciencedirect.com/science/article/pii/S2405844021022532 LK http://dx.doi.org/https://doi.org/10.1016/j.heliyon.2021.e08150 DO https://doi.org/10.1016/j.heliyon.2021.e08150 SF ELIB - SuUB Bremen
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