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Consumer Behavior in the Disposition of Disliked Gifts:

Jorge Aníbal Cruz Cárdenas ; Reyes González ; José Gascó
http://www.revistabrasileiramarketing.org/ojs-2.2.4/index.php/remark/article/view/3233.  , 2016
Link: https://doi.org/10.5585/remark.v15i3.3233