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1 Ergebnisse
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O desenvolvimento de marcas próprias: estudo comparativo en..:
Marcos Hideyuki Yokoyama
;
Andrea Lago da Silva
;
Éderson Luiz Piato
http://www.scielo.br/scielo.php?script=sci_arttext&pid=S0104-530X2012000300008. , 2012
Link:
https://doi.org/10.1590/S0104-530X2012000300008
RT Journal T1
O desenvolvimento de marcas próprias: estudo comparativo entre o varejo e fornecedores da indústria alimentícia Building private label: comparative study between retail and suppliers in the food industry
UL https://suche.suub.uni-bremen.de/peid=base-ftdoajarticles:oai:doaj.org_article:c015f2246db24c3599c2dc8994b86ee0&Exemplar=1&LAN=DE A1 Marcos Hideyuki Yokoyama A1 Andrea Lago da Silva A1 Éderson Luiz Piato PB Universidade Federal de São Carlos YR 2012 K1 Marca própria K1 Desenvolvimento de produto K1 Varejo K1 Fornecedor K1 Alimento K1 Private label K1 Product development process K1 Retail K1 Supplier K1 Food K1 Industrial engineering. Management engineering K1 T55.4-60.8 JF http://www.scielo.br/scielo.php?script=sci_arttext&pid=S0104-530X2012000300008 LK http://dx.doi.org/https://doi.org/10.1590/S0104-530X2012000300008 DO https://doi.org/10.1590/S0104-530X2012000300008 SF ELIB - SuUB Bremen
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