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1 Ergebnisse
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Influencers who most engage on Instagram. The effect of the..:
Carmen Pérez-Cabañero
;
Ivan Veas-González
;
Carolina Navarro-Cisternas
..
https://www.ehu.eus/cuadernosdegestion/revista/en/published-issues/articulo?year=2023&vol=23&num=2&o=1. , 2023
Link:
https://doi.org/10.5295/cdg.221863cp
RT Journal T1 <Title>Influencers who most engage on Instagram. The effect of their expertise, taste leadership and opinion leadership on their followers' behavioural intentions</Title> UL https://suche.suub.uni-bremen.de/peid=base-ftdoajarticles:oai:doaj.org_article:d3f0f5d76fa642d5bf995101497ed25b&Exemplar=1&LAN=DE A1 Carmen Pérez-Cabañero A1 Ivan Veas-González A1 Carolina Navarro-Cisternas A1 Hugo Zuleta-Cortés A1 Camila Urizar-Urizar PB Universidad del País Vasco (UPV/EHU) YR 2023 K1 social media K1 influencers K1 expertise K1 opinion leadership K1 taste leadership K1 behavioural intentions K1 Commerce K1 HF1-6182 JF https://www.ehu.eus/cuadernosdegestion/revista/en/published-issues/articulo?year=2023&vol=23&num=2&o=1 LK http://dx.doi.org/https://doi.org/10.5295/cdg.221863cp DO https://doi.org/10.5295/cdg.221863cp SF ELIB - SuUB Bremen
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