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1 Ergebnisse
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New business models for advertisers: The video games sector..:
Ana Sebastián Morillas
;
Marian Núñez Cansado
;
Daniel Muñoz Sastre
https://icono14.net/ojs/index.php/icono14/article/view/964. , 2016
Link:
https://doi.org/10.7195/ri14.v14i2.964
RT Journal T1
New business models for advertisers: The video games sector in Spain. Advergaming Vs Ingame Advertising
UL https://suche.suub.uni-bremen.de/peid=base-ftdoajarticles:oai:doaj.org_article:e59711db441f4c88a0c1dc0dc9257ca1&Exemplar=1&LAN=DE A1 Ana Sebastián Morillas A1 Marian Núñez Cansado A1 Daniel Muñoz Sastre PB Icono 14 YR 2016 K1 Video games K1 advergaming K1 ingame advertising - Communication strategies K1 advertising tool K1 new business models K1 Communication. Mass media K1 P87-96 JF https://icono14.net/ojs/index.php/icono14/article/view/964 LK http://dx.doi.org/https://doi.org/10.7195/ri14.v14i2.964 DO https://doi.org/10.7195/ri14.v14i2.964 SF ELIB - SuUB Bremen
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