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1 Ergebnisse
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Celebrity endorsement in African context: TEARS model appro..:
Ogbonnaya Ukeh Oteh
;
Ambrose Ogbonna Oloveze
;
Obianuju Linda Emeruem
.
https://www.emerald.com/insight/content/doi/10.1108/REGE-07-2021-0110/full/pdf. , 2023
Link:
https://doi.org/10.1108/REGE-07-2021-0110
RT Journal T1
Celebrity endorsement in African context: TEARS model approach
UL https://suche.suub.uni-bremen.de/peid=base-ftdoajarticles:oai:doaj.org_article:fbf3c00f426c4f1d82b21d3d31536e7d&Exemplar=1&LAN=DE A1 Ogbonnaya Ukeh Oteh A1 Ambrose Ogbonna Oloveze A1 Obianuju Linda Emeruem A1 Emmanuel Onyedikachi Ahaiwe PB Emerald Publishing YR 2023 K1 SMEs K1 Celebrity endorsement K1 Entrepreneurship K1 Customer patronage K1 Commerce K1 HF1-6182 K1 Business K1 HF5001-6182 JF https://www.emerald.com/insight/content/doi/10.1108/REGE-07-2021-0110/full/pdf LK http://dx.doi.org/https://doi.org/10.1108/REGE-07-2021-0110 DO https://doi.org/10.1108/REGE-07-2021-0110 SF ELIB - SuUB Bremen
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