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Impact of advertising on brand's market-shares in the autom..:
Morais, Joanna
;
Thomas-Agnan, Christine
;
Simioni, Michel
hal-02787034. , 2018
Link:
https://hal.inrae.fr/hal-02787034
RT Journal T1
Impact of advertising on brand's market-shares in the automobile market: a multi-channel attraction model with competition and carry-over effects
UL https://suche.suub.uni-bremen.de/peid=base-ftecolehess:oai:HAL:hal-02787034v1&Exemplar=1&LAN=DE A1 Morais, Joanna A1 Thomas-Agnan, Christine A1 Simioni, Michel PB HAL CCSD YR 2018 K1 market response model K1 fully extended multiplicative competitive interaction model K1 carryover effect K1 adstock K1 Koyck model K1 compositional data analysis K1 automobile market K1 multi channel advertising K1 [MATH.MATH-ST]Mathematics [math]/Statistics [math.ST] JF hal-02787034 LK http://dx.doi.org/https://hal.inrae.fr/hal-02787034 DO https://hal.inrae.fr/hal-02787034 SF ELIB - SuUB Bremen
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