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1 Ergebnisse
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Consumer technology brands and the source of their performa..:
Vera Martínez, Jorge Luis Graciano
versión publicada. , 2021
Link:
https://hdl.handle.net/11285/641230
RT Journal T1
Consumer technology brands and the source of their performance
UL https://suche.suub.uni-bremen.de/peid=base-ftedemonterreyir:oai:repositorio.tec.mx:11285_641230&Exemplar=1&LAN=DE A1 Vera Martínez, Jorge Luis Graciano PB Taylor & Francis Online Cogent OA YR 2021 K1 CIENCIAS SOCIALES::CIENCIAS ECONÓMICAS K1 Social Sciences K1 brand innovativeness K1 perceived benefits K1 identification with the brand K1 affective loyalty K1 purchase intentions K1 behavioral loyalty K1 technology brands K1 Reino Unido / United Kingdom JF versión publicada LK http://dx.doi.org/https://hdl.handle.net/11285/641230 DO https://hdl.handle.net/11285/641230 SF ELIB - SuUB Bremen
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