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1 Ergebnisse
1
Z ve X kuşağının bireyci ve kolektivist reklam mesajlarına ..:
Ustaahmetoğlu, Erol
;
Toklu, İsmail Tamer
Hitit Sosyal Bilimler Dergisi. , 2023
Link:
https://hdl.handle.net/11436/8444
RT Journal T1
Z ve X kuşağının bireyci ve kolektivist reklam mesajlarına yönelik tutum ve satın alma niyeti üzerine bir araştırma ; A research on the attitudes and purchase intentions of the Z and X generations towards individualist and collectivist advertising messages
UL https://suche.suub.uni-bremen.de/peid=base-fterdoganuniv:oai:acikerisim.erdogan.edu.tr:11436_8444&Exemplar=1&LAN=DE A1 Ustaahmetoğlu, Erol A1 Toklu, İsmail Tamer PB Hitit Üniversitesi YR 2023 K1 Pazarlama iletişimi K1 Reklam etkinliği K1 Reklam mesajı K1 Kültürel değerler K1 Z kuşağı K1 Marketing communication K1 Advertising effectiveness K1 Advertising message K1 Cultural value K1 Z generation JF Hitit Sosyal Bilimler Dergisi LK http://dx.doi.org/https://hdl.handle.net/11436/8444 DO https://hdl.handle.net/11436/8444 SF ELIB - SuUB Bremen
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