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1 Ergebnisse
1
Exploring the differential effects of consumer brand attitu..:
Jayawardena, NS
;
Quach, S
;
Bandyopadhyay, C
.
Asia Pacific Journal of Marketing and Logistics. , 2023
Link:
http://hdl.handle.net/10072/427730
RT Journal T1
Exploring the differential effects of consumer brand attitude persuasion for printed advertisements in luxury and nonluxury brands
UL https://suche.suub.uni-bremen.de/peid=base-ftgriffithuniv:oai:research-repository.griffith.edu.au:10072_427730&Exemplar=1&LAN=DE A1 Jayawardena, NS A1 Quach, S A1 Bandyopadhyay, C A1 Thaichon, P PB Emerald YR 2023 K1 Marketing K1 Strategy K1 management and organisational behaviour K1 Tourism JF Asia Pacific Journal of Marketing and Logistics LK http://hdl.handle.net/10072/427730 DO http://hdl.handle.net/10072/427730 SF ELIB - SuUB Bremen
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