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1 Ergebnisse
1
Advertising investment under switching costs:
Cui, Ting
;
Wang, Chan
;
Nie, Pu-yan
info:eu-repo/semantics/altIdentifier/doi/10.1080/1331677X.2020.1844587. , 2021
Link:
https://hrcak.srce.hr/301254
RT Journal T1 <Title>Advertising investment under switching costs</Title> UL https://suche.suub.uni-bremen.de/peid=base-fthrcak:oai:hrcak.srce.hr:301254&Exemplar=1&LAN=DE A1 Cui, Ting A1 Wang, Chan A1 Nie, Pu-yan PB Taylor and Francis Group and Juraj Dobrila University of Pula, Faculty of economics and tourism Dr. Mijo Mirković YR 2021 K1 Switching costs K1 advertisement K1 duopoly K1 discrete-time dynamic game JF info:eu-repo/semantics/altIdentifier/doi/10.1080/1331677X.2020.1844587 LK http://dx.doi.org/https://hrcak.srce.hr/301254 DO https://hrcak.srce.hr/301254 SF ELIB - SuUB Bremen
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