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1 Ergebnisse
1
Why Brands Become Friends: Analyse der Potenzierung und Det..:
Brunklaus, Maike
https://opus.ostfalia.de/frontdoor/index/index/docId/520. , 2015
Link:
https://opus.ostfalia.de/frontdoor/index/index/docId/5..
RT Journal T1
Why Brands Become Friends: Analyse der Potenzierung und Determinanten einer konsumentenorientierten Kommunikation durch Branding-Strategien im Rahmen von Anthropomorphismus in Social-Media-Branding von FMCG
UL https://suche.suub.uni-bremen.de/peid=base-fthsostfalia:oai:opus.ostfalia.de:520&Exemplar=1&LAN=DE A1 Brunklaus, Maike YR 2015 K1 Social Media K1 Anthropomorphismus K1 Experteninterview K1 Relationship Marketing K1 Beziehungsmarketing JF https://opus.ostfalia.de/frontdoor/index/index/docId/520 LK http://dx.doi.org/https://opus.ostfalia.de/frontdoor/index/index/docId/520 DO https://opus.ostfalia.de/frontdoor/index/index/docId/520 SF ELIB - SuUB Bremen
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