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1 Ergebnisse
1
Care About Your Customer: A Use and Gratification Study Reg..:
Cornelissen, Patrick
;
Effing, Robin
;
Spil, Ton
info:eu-repo/semantics/altIdentifier/doi/10.1007/978-3-030-29374-1_2. , 2019
Link:
https://hal.inria.fr/hal-02510120
RT Journal T1 <Title>Care About Your Customer: A Use and Gratification Study Regarding Co-creation and Customer Engagement on Facebook</Title> UL https://suche.suub.uni-bremen.de/peid=base-ftifiphal:oai:HAL:hal-02510120v1&Exemplar=1&LAN=DE A1 Cornelissen, Patrick A1 Effing, Robin A1 Spil, Ton PB HAL CCSD; Springer International Publishing YR 2019 K1 Social Media K1 Facebook K1 Social network sites K1 Customer Engagement K1 Consumer engagement K1 Co-creation K1 Use and Gratification Theory K1 [INFO]Computer Science [cs] K1 [INFO.INFO-NI]Computer Science [cs]/Networking and Internet Architecture [cs.NI] JF info:eu-repo/semantics/altIdentifier/doi/10.1007/978-3-030-29374-1_2 LK http://dx.doi.org/https://hal.inria.fr/hal-02510120 DO https://hal.inria.fr/hal-02510120 SF ELIB - SuUB Bremen
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