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1 Ergebnisse
1
O modelo PESO: canais, táticas e ações:
Lopes, Carolina Freitas
;
Pereira, Mariana
Lopes, C. F. & Pereira, M. (2022). O modelo PESO: canais, táticas e ações. In M. Eiró-Gomes & A.Raposo (orgs.), Comunicação nas PME: do conhecimento ao reconhecimento (pp. 115-131). Politécnico de Lisboa-ESCS.. , 2022
Link:
http://hdl.handle.net/10400.21/14968
RT Journal T1
O modelo PESO: canais, táticas e ações
UL https://suche.suub.uni-bremen.de/peid=base-ftinstplisboa:oai:repositorio.ipl.pt:10400.21_14968&Exemplar=1&LAN=DE A1 Lopes, Carolina Freitas A1 Pereira, Mariana PB Politécnico de Lisboa – ESCS YR 2022 K1 Comunicação corporativa K1 Pequenas e Médias Empresas K1 PME K1 Stakeholders K1 Modelo PESO K1 Estratégia integrada de comunicação K1 IPL/2019/MECC_ESCS JF Lopes, C. F. & Pereira, M. (2022). O modelo PESO: canais, táticas e ações. In M. Eiró-Gomes & A.Raposo (orgs.), Comunicação nas PME: do conhecimento ao reconhecimento (pp. 115-131). Politécnico de Lisboa-ESCS. LK http://hdl.handle.net/10400.21/14968 DO http://hdl.handle.net/10400.21/14968 SF ELIB - SuUB Bremen
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