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1 Ergebnisse
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A influência do retargeting na intenção de compra do consum..:
Marcelino, Pedro Miguel Santos
Marcelino, P.M.S. (2018). A influência do retargeting na intenção de compra do consumidor: um estudo exploratório sobre o canal C2C. Dissertação de mestrado. IPL, Escola Superior de Comunicação Social, Lisboa, Portugal.. , 2018
Link:
http://hdl.handle.net/10400.21/9555
RT Journal T1 <Title>A influência do retargeting na intenção de compra do consumidor: um estudo exploratório sobre o canal C2C</Title> UL https://suche.suub.uni-bremen.de/peid=base-ftinstplisboa:oai:repositorio.ipl.pt:10400.21_9555&Exemplar=1&LAN=DE A1 Marcelino, Pedro Miguel Santos PB Instituto Politécnico de Lisboa, Escola Superior de Comunicação Social YR 2018 K1 Publicidade K1 Publicidade online K1 Intenção de compra K1 Comportamento do consumidor online K1 Segmentação comportamental K1 Retargeting K1 Targeting online K1 Advertising K1 Online advertising K1 Purchase intention K1 Consumer behavior online K1 Behavioral targeting JF Marcelino, P.M.S. (2018). A influência do retargeting na intenção de compra do consumidor: um estudo exploratório sobre o canal C2C. Dissertação de mestrado. IPL, Escola Superior de Comunicação Social, Lisboa, Portugal. LK http://hdl.handle.net/10400.21/9555 DO http://hdl.handle.net/10400.21/9555 SF ELIB - SuUB Bremen
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