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A influ?ncia da satisfa??o e dos custos de mudan?a na fidel..:
Carvalho, Pedro
;
Pereira, Ana Rita
;
Veiga, Jos? Miguel
Carvalho, P., Pereira A. R. & Veiga, J. M. (2018). A influ?ncia da satisfa??o e dos custos de mudan?a na fideliza??o de clientes : caso Pingo Doce. International journal of marketing, communication and new media, 6(10), 122-138. http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/295. , 2018
Link:
https://hdl.handle.net/20.500.11960/2853
RT Journal T1 <Title>A influ?ncia da satisfa??o e dos custos de mudan?a na fideliza??o de clientes : caso Pingo Doce ; The influence of satisfaction and switching costs on customer loyalty : the Pingo Doce case</Title> UL https://suche.suub.uni-bremen.de/peid=base-ftinstpvianadoca:oai:repositorio.ipvc.pt:20.500.11960_2853&Exemplar=1&LAN=DE A1 Carvalho, Pedro A1 Pereira, Ana Rita A1 Veiga, Jos? Miguel PB Instituto Superior de Entre Douro e Vouga YR 2018 K1 Marketing relacional K1 Fideliza??o K1 Satisfa??o K1 Custos de mudan?a JF Carvalho, P., Pereira A. R. & Veiga, J. M. (2018). A influ?ncia da satisfa??o e dos custos de mudan?a na fideliza??o de clientes : caso Pingo Doce. International journal of marketing, communication and new media, 6(10), 122-138. http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/295 LK http://dx.doi.org/https://hdl.handle.net/20.500.11960/2853 DO https://hdl.handle.net/20.500.11960/2853 SF ELIB - SuUB Bremen
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