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1 Ergebnisse
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The dark side of the brand and brand hate: a review and fut..:
Walter, Cícero
;
Vale, Vera Teixeira
;
Au-Yong-Oliveira, Manuel
..
Walter, Cícero; Vale, Vera Teixeira; Au-Yong-Oliveira, Manuel; Veloso, Cláudia M.; Sousa, Bruno Barbosa (2023). The dark side of the brand and brand hate: a review and future research agenda. Administrative Sciences. eISSN 2076-3387. 13:11, p. 1-19. , 2023
Link:
http://hdl.handle.net/10198/29290
RT Journal T1 <Title>The dark side of the brand and brand hate: a review and future research agenda</Title> UL https://suche.suub.uni-bremen.de/peid=base-ftipb:oai:bibliotecadigital.ipb.pt:10198_29290&Exemplar=1&LAN=DE A1 Walter, Cícero A1 Vale, Vera Teixeira A1 Au-Yong-Oliveira, Manuel A1 Veloso, Cláudia M A1 Sousa, Bruno Barbosa PB MDPI YR 2023 K1 Brand hate K1 Consumer behavior K1 Research opportunities K1 Negative emotions K1 Consumer relationship K1 Narrative-oriented literature review JF Walter, Cícero; Vale, Vera Teixeira; Au-Yong-Oliveira, Manuel; Veloso, Cláudia M.; Sousa, Bruno Barbosa (2023). The dark side of the brand and brand hate: a review and future research agenda. Administrative Sciences. eISSN 2076-3387. 13:11, p. 1-19 LK http://hdl.handle.net/10198/29290 DO http://hdl.handle.net/10198/29290 SF ELIB - SuUB Bremen
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