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1 Ergebnisse
1
Exploring Consumer Behavior and Brand Management in the Aut..:
Rodrigues, Diana
;
Sousa, Bruno
;
Gomes, Sofia
..
Rodrigues, Diana, Bruno Sousa, Sofia Gomes, José Oliveira, and Eunice Lopes. 2023. Exploring Consumer Behavior and Brand Management in the Automotive Sector: Insights from a Digital and Territorial Perspective. Administrative Sciences 13: 36. https://doi.org/10.3390/admsci13020036. , 2023
Link:
http://hdl.handle.net/11110/2550
RT Journal T1 <Title>Exploring Consumer Behavior and Brand Management in the Automotive Sector: Insights from a Digital and Territorial Perspective</Title> UL https://suche.suub.uni-bremen.de/peid=base-ftipca:oai:ciencipca.ipca.pt:11110_2550&Exemplar=1&LAN=DE A1 Rodrigues, Diana A1 Sousa, Bruno A1 Gomes, Sofia A1 Oliveira, José A1 Lopes, Eunice PB administrative sciences YR 2023 K1 Digital marketing K1 brand love K1 digital trends K1 brand attachment K1 automotive JF Rodrigues, Diana, Bruno Sousa, Sofia Gomes, José Oliveira, and Eunice Lopes. 2023. Exploring Consumer Behavior and Brand Management in the Automotive Sector: Insights from a Digital and Territorial Perspective. Administrative Sciences 13: 36. https://doi.org/10.3390/admsci13020036 LK http://hdl.handle.net/11110/2550 DO http://hdl.handle.net/11110/2550 SF ELIB - SuUB Bremen
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