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1 Ergebnisse
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"The Dark Side of the Brand" and Brand Hate: A Review and F..:
Walter, Cícero Eduardo
;
Vale, Vera Teixeira
;
Au-Yong-Oliveira, Manuel
..
Walter, Cícero Eduardo, Vera Teixeira Vale, Manuel Au-Yong-Oliveira, Cláudia Miranda Veloso, and Bruno Barbosa Sousa. 2023. "The Dark Side of the Brand" and Brand Hate: A Review and Future Research Agenda. Administrative Sciences 13: 234. https://doi.org/10.3390/ admsci13110234. , 2023
Link:
http://hdl.handle.net/11110/2751
RT Journal T1 <Title>"The Dark Side of the Brand" and Brand Hate: A Review and Future Research Agenda</Title> UL https://suche.suub.uni-bremen.de/peid=base-ftipca:oai:ciencipca.ipca.pt:11110_2751&Exemplar=1&LAN=DE A1 Walter, Cícero Eduardo A1 Vale, Vera Teixeira A1 Au-Yong-Oliveira, Manuel A1 Veloso, Cláudia Miranda A1 Sousa, Bruno Barbosa PB administrative sciences YR 2023 K1 Brand hate K1 consumer behaviour K1 consumer relationship K1 narrative-oriented literature review JF Walter, Cícero Eduardo, Vera Teixeira Vale, Manuel Au-Yong-Oliveira, Cláudia Miranda Veloso, and Bruno Barbosa Sousa. 2023. "The Dark Side of the Brand" and Brand Hate: A Review and Future Research Agenda. Administrative Sciences 13: 234. https://doi.org/10.3390/ admsci13110234 LK http://hdl.handle.net/11110/2751 DO http://hdl.handle.net/11110/2751 SF ELIB - SuUB Bremen
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