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Exploring drivers and outcomes of cognitive online brand id..:

Martins, Catarina Isabel Carreiras
Martins, C. I. C. (2021). Exploring drivers and outcomes of cognitive online brand identification of sports fashion in social media context [Dissertação de mestrado, Iscte - Instituto Universitário de Lisboa]. Repositório do Iscte. http://hdl.handle.net/10071/23534. , 2023

Link: http://hdl.handle.net/10071/23534

RT Journal
T1 <Title>Exploring drivers and outcomes of cognitive online brand identification of sports fashion in social media context</Title>

UL https://suche.suub.uni-bremen.de/peid=base-ftiscteport:oai:repositorio.iscte-iul.pt:10071_23534&Exemplar=1&LAN=DE
				
A1 Martins, Catarina Isabel Carreiras
YR 2023
K1 Media sociais -- Social media
K1 Cognitive online brand identification
K1 Drivers
K1 Consequences
K1 Portuguese consumers
K1 Identificação cognitiva com a marca online
K1 Antecedentes
K1 Consequências
K1 Consumidores Portugueses
K1 Domínio/Área Científica::Ciências Sociais::Economia e Gestão
K1 M310
K1 M370
K1 M Business administration and business economics - Marketing - Accounting - Personnel economics
JF Martins, C. I. C. (2021). Exploring drivers and outcomes of cognitive online brand identification of sports fashion in social media context [Dissertação de mestrado, Iscte - Instituto Universitário de Lisboa]. Repositório do Iscte. http://hdl.handle.net/10071/23534
LK http://hdl.handle.net/10071/23534
DO http://hdl.handle.net/10071/23534
SF ELIB - SuUB Bremen

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