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How branded content on social media platforms influences br..:
Pereira, Catarina Chagas de Oliveira
Pereira, C. C. de O. (2021). How branded content on social media platforms influences brand equity [Dissertação de mestrado, Iscte - Instituto Universitário de Lisboa]. Repositório do Iscte. http://hdl.handle.net/10071/23939. , 2021
Link:
http://hdl.handle.net/10071/23939
RT Journal T1 <Title>How branded content on social media platforms influences brand equity</Title> UL https://suche.suub.uni-bremen.de/peid=base-ftiscteport:oai:repositorio.iscte-iul.pt:10071_23939&Exemplar=1&LAN=DE A1 Pereira, Catarina Chagas de Oliveira YR 2021 K1 Brand equity K1 Social media K1 Content marketing K1 uses and gratification theory K1 Portuguese museums K1 Museus Portugueses K1 Redes sociais K1 Marketing de conteúdo K1 Usos e teoria da gratificação K1 Domínio/Área Científica::Ciências Sociais::Economia e Gestão K1 M10 K1 M31 K1 M Business administration and business economics - Marketing - Accounting - Personnel economics JF Pereira, C. C. de O. (2021). How branded content on social media platforms influences brand equity [Dissertação de mestrado, Iscte - Instituto Universitário de Lisboa]. Repositório do Iscte. http://hdl.handle.net/10071/23939 LK http://hdl.handle.net/10071/23939 DO http://hdl.handle.net/10071/23939 SF ELIB - SuUB Bremen
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