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1 Ergebnisse
1
Credibility of social media influencers: Impact on purchase..:
Coutinho, F
;
Dias, Á
;
Pereira, L
info:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UIDB%2F00315%2F2020/PT. , 2024
Link:
http://hdl.handle.net/10071/30841
RT Journal T1
Credibility of social media influencers: Impact on purchase intention
UL https://suche.suub.uni-bremen.de/peid=base-ftiscteport:oai:repositorio.iscte-iul.pt:10071_30841&Exemplar=1&LAN=DE A1 Coutinho, F A1 Dias, Á A1 Pereira, L PB Centre of Sociological Research YR 2024 K1 Social media influencers K1 Credibility K1 Expertise K1 Trustworthiness K1 Attractiveness K1 Brand equity K1 Consumer purchase intention K1 Domínio/Área Científica::Ciências Naturais::Ciências da Computação e da Informação K1 Domínio/Área Científica::Ciências Sociais::Psicologia K1 Domínio/Área Científica::Ciências Sociais::Ciências da Comunicação JF info:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UIDB%2F00315%2F2020/PT LK http://hdl.handle.net/10071/30841 DO http://hdl.handle.net/10071/30841 SF ELIB - SuUB Bremen
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