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1 Ergebnisse
1
Effect of Consumers Mood on Advertising Effectiveness:
Owolabi, Ademola B
https://ejop.psychopen.eu/index.php/ejop/article/view/243/243.pdf. , 2009
Link:
https://ejop.psychopen.eu/index.php/ejop/article/view/..
RT Journal T1 <Title>Effect of Consumers Mood on Advertising Effectiveness</Title> UL https://suche.suub.uni-bremen.de/peid=base-ftjejp:oai:journals.psychopen.eu:article_243&Exemplar=1&LAN=DE A1 Owolabi, Ademola B PB PsychOpen YR 2009 K1 induced affect K1 consumer attitude K1 intention K1 positive affect K1 negative affect JF https://ejop.psychopen.eu/index.php/ejop/article/view/243/243.pdf LK http://dx.doi.org/https://ejop.psychopen.eu/index.php/ejop/article/view/243 DO https://ejop.psychopen.eu/index.php/ejop/article/view/243 SF ELIB - SuUB Bremen
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