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1 Ergebnisse
1
Evaluating Marketing Initiatives using Explainable Machine ..:
Ferreira, João
TRITA-EECS-EX. , 2023
Link:
http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-32585
RT Journal T1
Evaluating Marketing Initiatives using Explainable Machine Learning : An Alternative to Attribution Models ; Utvärdera Marknadsföringsinitiativ med hjälp av definierad maskininlärning : Alternativ till Attributionsmodeller
UL https://suche.suub.uni-bremen.de/peid=base-ftkthstockholm:oai:DiVA.org:kth-325852&Exemplar=1&LAN=DE A1 Ferreira, João PB KTH, Skolan för elektroteknik och datavetenskap (EECS); Stockholm : KTH Royal Institute of Technology YR 2023 K1 Explainable Machine Learning K1 Attribution models K1 Marketing Automation K1 Search Engine Optimization K1 A/B testing K1 Definierad maskininlärning K1 Attributionsmodeller K1 Automatisering av marknadsföring K1 Optimering av sökmotor K1 A/B-tester K1 Computer Sciences K1 Datavetenskap (datalogi) K1 Computer Engineering K1 Datorteknik K1 Computer and Information Sciences K1 Data- och informationsvetenskap JF TRITA-EECS-EX LK http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-325852 DO http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-325852 SF ELIB - SuUB Bremen
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