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The Advertising Handbook:
Powell, Helen
;
Hardy, Jonathan
;
Macrury, Iain
https://openresearch.lsbu.ac.uk/download/67776b6708c6ad194b956a8bc78f6241519bfe118b88ce4d56e615e57e1c1686/540023/Chapter%2010%20Powell%20Consumer%20final.docx. , 2018
Link:
https://openresearch.lsbu.ac.uk/item/8932w
RT Journal T1 <Title>The Advertising Handbook</Title> UL https://suche.suub.uni-bremen.de/peid=base-ftlondsouthbanku:oai:openresearch.lsbu.ac.uk:8932w&Exemplar=1&LAN=DE A1 Powell, Helen A1 Hardy, Jonathan A1 Macrury, Iain PB Routledge YR 2018 JF https://openresearch.lsbu.ac.uk/download/67776b6708c6ad194b956a8bc78f6241519bfe118b88ce4d56e615e57e1c1686/540023/Chapter%2010%20Powell%20Consumer%20final.docx LK http://dx.doi.org/https://openresearch.lsbu.ac.uk/item/8932w DO https://openresearch.lsbu.ac.uk/item/8932w SF ELIB - SuUB Bremen
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