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1 Ergebnisse
1
Does cause-related marketing work for negative image sponso..:
Jae Chul Kim
;
Hyungil Harry Kwon
;
Do Young Pyun
2134/20885. , 2015
Link:
https://figshare.com/articles/journal_contribution/Doe..
RT Journal T1
Does cause-related marketing work for negative image sponsor?
UL https://suche.suub.uni-bremen.de/peid=base-ftloughboroughun:oai:figshare.com:article_9620312&Exemplar=1&LAN=DE A1 Jae Chul Kim A1 Hyungil Harry Kwon A1 Do Young Pyun YR 2015 K1 Medical and Health Sciences not elsewhere classified K1 Cause-related marketing K1 Sponsor image K1 Theory of meaning transfer K1 Congruity theory K1 Cognitive dissonance theory JF 2134/20885 LK http://dx.doi.org/https://figshare.com/articles/journal_contribution/Does_cause-related_marketing_work_for_negative_image_sponsor_/9620312 DO https://figshare.com/articles/journal_contribution/Does_cause-related_marketing_work_for_negative_image_sponsor_/9620312 SF ELIB - SuUB Bremen
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