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1 Ergebnisse
1
The Impact of VR/AR-Based Consumers' Brand Experience on Co..:
Jing-Yun Zeng
;
Yisitie Xing
;
Chang-Hyun Jin
Economic and Business Aspects of Sustainability. , 2023
Link:
https://doi.org/10.3390/su15097278
RT Journal T1
The Impact of VR/AR-Based Consumers' Brand Experience on Consumer–Brand Relationships
UL https://suche.suub.uni-bremen.de/peid=base-ftmdpi:oai:mdpi.com:_2071-1050_15_9_7278_&Exemplar=1&LAN=DE A1 Jing-Yun Zeng A1 Yisitie Xing A1 Chang-Hyun Jin PB Multidisciplinary Digital Publishing Institute YR 2023 K1 virtual reality K1 augmented reality K1 brand experience K1 consumer–brand relationships K1 consumer satisfaction K1 purchase intentions JF Economic and Business Aspects of Sustainability LK http://dx.doi.org/https://doi.org/10.3390/su15097278 DO https://doi.org/10.3390/su15097278 SF ELIB - SuUB Bremen
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