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1 Ergebnisse
1
How does innovativeness yield superior firm performance? Th..:
Alpay, Guven
;
Bodur, Muzaffer
;
Yılmaz, Cengiz
.
Alpay G., Bodur M., YILMAZ C., Buyukbalci P., "How does innovativeness yield superior firm performance? The role of marketing effectiveness", INNOVATION-MANAGEMENT POLICY & PRACTICE, cilt.14, ss.107-128, 2012. , 2012
Link:
https://hdl.handle.net/11511/43104
RT Journal T1 <Title>How does innovativeness yield superior firm performance? The role of marketing effectiveness</Title> UL https://suche.suub.uni-bremen.de/peid=base-ftmetuankair:oai:https:__open.metu.edu.tr:11511_43104&Exemplar=1&LAN=DE A1 Alpay, Guven A1 Bodur, Muzaffer A1 Yılmaz, Cengiz A1 Buyukbalci, Pinar PB INNOVATION-MANAGEMENT POLICY & PRACTICE YR 2012 K1 Product innovativeness K1 Process innovativeness K1 Behavioral innovativeness K1 Strategic innovativeness K1 Marketing effectiveness JF Alpay G., Bodur M., YILMAZ C., Buyukbalci P., "How does innovativeness yield superior firm performance? The role of marketing effectiveness", INNOVATION-MANAGEMENT POLICY & PRACTICE, cilt.14, ss.107-128, 2012 LK http://dx.doi.org/https://hdl.handle.net/11511/43104 DO https://hdl.handle.net/11511/43104 SF ELIB - SuUB Bremen
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