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1 Ergebnisse
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Consulting project for the marketing oil department of Galp..:
Silva, José Pedro de Melo Diogo Sereijo
;
Alves, Inês Vinhas
;
Martins, Nuno
.
http://hdl.handle.net/10362/120192. , 2017
Link:
http://hdl.handle.net/10362/120192
RT Journal T1
Consulting project for the marketing oil department of Galp Energia: methodology to map the customer journeys In Galp'S gas stations, in the Lisbon region, and guidelines to improve the services provided
UL https://suche.suub.uni-bremen.de/peid=base-ftnewulisboa:oai:run.unl.pt:10362_120192&Exemplar=1&LAN=DE A1 Silva, José Pedro de Melo Diogo Sereijo A1 Alves, Inês Vinhas A1 Martins, Nuno A1 Neves, Pedro Botelho YR 2017 K1 Customer journey experience K1 Persona marketing K1 Domínio/Área Científica::Ciências Sociais::Economia e Gestão JF http://hdl.handle.net/10362/120192 LK http://hdl.handle.net/10362/120192 DO http://hdl.handle.net/10362/120192 SF ELIB - SuUB Bremen
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