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1 Ergebnisse
1
Consumer engagement in social media brand communities ; A l..:
Santos, Zélia Raposo
;
Cheung, Christy M. K
;
Coelho, Pedro Simões
.
0268-4012. , 2022
Link:
http://hdl.handle.net/10362/128518
RT Journal T1
Consumer engagement in social media brand communities ; A literature review
UL https://suche.suub.uni-bremen.de/peid=base-ftnewulisboa:oai:run.unl.pt:10362_128518&Exemplar=1&LAN=DE A1 Santos, Zélia Raposo A1 Cheung, Christy M. K A1 Coelho, Pedro Simões A1 Rita, Paulo YR 2022 K1 Consumer engagement K1 Social media K1 Literature review K1 Integrative framework K1 Management Information Systems K1 Information Systems K1 Computer Networks and Communications K1 Marketing K1 Information Systems and Management K1 Library and Information Sciences K1 Artificial Intelligence JF 0268-4012 LK http://hdl.handle.net/10362/128518 DO http://hdl.handle.net/10362/128518 SF ELIB - SuUB Bremen
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