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1 Ergebnisse
1
Fostering Consumer–Brand Relationships through social media..:
Santos, Zélia Raposo
;
Coelho, Pedro Simões
;
Rita, Paulo
1352-7266. , 2022
Link:
http://hdl.handle.net/10362/130751
RT Journal T1
Fostering Consumer–Brand Relationships through social media brand communities
UL https://suche.suub.uni-bremen.de/peid=base-ftnewulisboa:oai:run.unl.pt:10362_130751&Exemplar=1&LAN=DE A1 Santos, Zélia Raposo A1 Coelho, Pedro Simões A1 Rita, Paulo YR 2022 K1 brand identity K1 brand loyalty K1 brand trust K1 Consumer engagement K1 consumer-brand identification K1 social media K1 Business and International Management K1 Marketing JF 1352-7266 LK http://hdl.handle.net/10362/130751 DO http://hdl.handle.net/10362/130751 SF ELIB - SuUB Bremen
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