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1 Ergebnisse
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The theory-practice research gains from big data ; Evidence..:
Rita, Paulo
;
Tiago, Maria Teresa Borges
;
Caetano, Joana
info:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UIDB%2F04152%2F2020/PT. , 2023
Link:
http://hdl.handle.net/10362/153045
RT Journal T1
The theory-practice research gains from big data ; Evidence from hospitality loyalty programs
UL https://suche.suub.uni-bremen.de/peid=base-ftnewulisboa:oai:run.unl.pt:10362_153045&Exemplar=1&LAN=DE A1 Rita, Paulo A1 Tiago, Maria Teresa Borges A1 Caetano, Joana YR 2023 K1 Loyalty K1 Hotel loyalty programs K1 Customer segmentation K1 Clustering K1 k-means K1 Big data K1 Tourism K1 Leisure and Hospitality Management JF info:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UIDB%2F04152%2F2020/PT LK http://hdl.handle.net/10362/153045 DO http://hdl.handle.net/10362/153045 SF ELIB - SuUB Bremen
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