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A Framework for a Strategic Repositioning Strategy: A Case ..:
Ryan, Paul
;
Moroney, Mike
;
Geoghegan, Will
.
Ryan, P., Moroney, M., Geoghegan, W., & Cunningham, J. (2007). A Framework for a Strategic Repositioning Strategy: A Case Study of Bulmers Original Cider. Irish Journal Of Management, 28(1), 81-102.. , 2007
Link:
http://hdl.handle.net/10379/2382
RT Journal T1 <Title>A Framework for a Strategic Repositioning Strategy: A Case Study of Bulmers Original Cider</Title> UL https://suche.suub.uni-bremen.de/peid=base-ftnuigalway:oai:aran.library.nuigalway.ie_:10379_2382&Exemplar=1&LAN=DE A1 Ryan, Paul A1 Moroney, Mike A1 Geoghegan, Will A1 Cunningham, James PB Irish Academy of Management YR 2007 K1 Repositioning K1 Strategy K1 Change K1 Centre for Innovation & Structural Change (CISC) JF Ryan, P., Moroney, M., Geoghegan, W., & Cunningham, J. (2007). A Framework for a Strategic Repositioning Strategy: A Case Study of Bulmers Original Cider. Irish Journal Of Management, 28(1), 81-102. LK http://hdl.handle.net/10379/2382 DO http://hdl.handle.net/10379/2382 SF ELIB - SuUB Bremen
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