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1 Ergebnisse
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Un análisis bibliométrico del brand equity 1991 - 2018 ; A ..:
Neme-Chaves, Samir Ricardo
;
Rodríguez-González, Liliana Yamile
Revista de métodos cuantitativos para la economía y la empresa, ISSN-e 1886-516X, Vol. 28, 2019, págs. 364-380. , 2019
Link:
http://hdl.handle.net/10433/10983
RT Journal T1 <Title>Un análisis bibliométrico del brand equity 1991 - 2018 ; A bibliometric analysis of brand equity 1991 - 2018</Title> UL https://suche.suub.uni-bremen.de/peid=base-ftolavideuniv:oai:rio.upo.es:10433_10983&Exemplar=1&LAN=DE A1 Neme-Chaves, Samir Ricardo A1 Rodríguez-González, Liliana Yamile PB Universidad Pablo de Olavide YR 2019 K1 Bibliometría K1 Brand equity K1 Productividad científica K1 Cooperación científica K1 Bibliometrics K1 Scientific productivity K1 Scientific cooperation JF Revista de métodos cuantitativos para la economía y la empresa, ISSN-e 1886-516X, Vol. 28, 2019, págs. 364-380 LK http://hdl.handle.net/10433/10983 DO http://hdl.handle.net/10433/10983 SF ELIB - SuUB Bremen
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