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1 Ergebnisse
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The impact of linguistic proximity and diglossia on brand n..:
Djavlonbek, Kadirov
;
Bardakcı, Ahmet
;
Kantar, Murat
Journal of Brand Management. , 2018
Link:
https://hdl.handle.net/11499/3803
RT Journal T1
The impact of linguistic proximity and diglossia on brand name and slogan extension tendencies in the Turkish, Russian and Arabic contexts
UL https://suche.suub.uni-bremen.de/peid=base-ftpamukkaleuniv:oai:gcris.pau.edu.tr:11499_3803&Exemplar=1&LAN=DE A1 Djavlonbek, Kadirov A1 Bardakcı, Ahmet A1 Kantar, Murat YR 2018 K1 Brand Slogan K1 Linguistic proximity K1 Meta-semantics K1 Diglossia JF Journal of Brand Management LK http://dx.doi.org/https://hdl.handle.net/11499/3803 DO https://hdl.handle.net/11499/3803 SF ELIB - SuUB Bremen
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