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Determinantes da intenção de compra de marcas de automóveis..:
Marques, Alzira
;
Pereira, João Paulo Norberto
http://www.brandtrendsjournal.com/index.php/component/content/?view=featured&Itemid=464. , 2018
Link:
http://hdl.handle.net/10400.8/3719
RT Journal T1
Determinantes da intenção de compra de marcas de automóveis de passageiros
UL https://suche.suub.uni-bremen.de/peid=base-ftpinstleiria:oai:iconline.ipleiria.pt:10400.8_3719&Exemplar=1&LAN=DE A1 Marques, Alzira A1 Pereira, João Paulo Norberto PB UFAL/IPLeiria YR 2018 K1 Intenção de compra K1 Brand equity K1 Brand experience K1 Imagem do país de origem K1 Publicidade K1 Word-of-Mouth JF http://www.brandtrendsjournal.com/index.php/component/content/?view=featured&Itemid=464 LK http://hdl.handle.net/10400.8/3719 DO http://hdl.handle.net/10400.8/3719 SF ELIB - SuUB Bremen
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