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1 Ergebnisse
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Relevance of communication strategy and its relationship wi..:
Sebastián-Morillas, Ana
;
Muñoz-Sastre, Daniel
;
Núñez-Cansado, Marian
https://ojs.uc.cl/index.php/cdi/article/view/22709/18323. , 2020
Link:
https://ojs.uc.cl/index.php/cdi/article/view/22709
RT Journal T1
Relevance of communication strategy and its relationship with insight to achieve advertising effectiveness: the Spanish case ; Importancia de la estrategia de comunicación y su relación con el insight para conseguir la eficacia publicitaria: el caso de España
UL https://suche.suub.uni-bremen.de/peid=base-ftpunivcchileojs:oai:ojs2.ojs.uc.cl:article_22709&Exemplar=1&LAN=DE A1 Sebastián-Morillas, Ana A1 Muñoz-Sastre, Daniel A1 Núñez-Cansado, Marian PB Facultad de comunicaciones de la Pontificia Universidad Católica de Chile YR 2020 K1 estrategias de comunicación K1 insight K1 eficacia publicitaria K1 Delphi K1 estudio de casos K1 campañas publicitarias K1 communication strategies K1 advertising effectiveness K1 case studies K1 advertising campaigns JF https://ojs.uc.cl/index.php/cdi/article/view/22709/18323 LK http://dx.doi.org/https://ojs.uc.cl/index.php/cdi/article/view/22709 DO https://ojs.uc.cl/index.php/cdi/article/view/22709 SF ELIB - SuUB Bremen
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