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Cómo perciben los jóvenes las marcas con propósito a través..:
Sebastián-Morillas, Ana
;
Martín Soladana, Irene
;
Clemente Mediavilla, Jorge
https://ojs.uc.cl/index.php/cdi/article/view/59929/53645. , 2023
Link:
https://ojs.uc.cl/index.php/cdi/article/view/59929
RT Journal T1
Cómo perciben los jóvenes las marcas con propósito a través de redes sociales en España ; How young people perceive brands with purpose through social networks in Spain ; Como os jovens percebem as marcas com propósito através das redes sociais na Espanha
UL https://suche.suub.uni-bremen.de/peid=base-ftpunivcchileojs:oai:ojs2.ojs.uc.cl:article_59929&Exemplar=1&LAN=DE A1 Sebastián-Morillas, Ana A1 Martín Soladana, Irene A1 Clemente Mediavilla, Jorge PB Facultad de comunicaciones de la Pontificia Universidad Católica de Chile YR 2023 K1 brand purpose K1 communication strategies K1 youth K1 social networks K1 youth trends K1 brand communication K1 propósito de marca K1 estrategias de comunicación K1 jóvenes K1 redes sociales K1 tendencias juveniles K1 comunicación de marca K1 propósito da marca K1 estratégias de comunicação K1 jovens K1 redes sociais K1 tendências juvenis K1 comunicação de marca JF https://ojs.uc.cl/index.php/cdi/article/view/59929/53645 LK http://dx.doi.org/https://ojs.uc.cl/index.php/cdi/article/view/59929 DO https://ojs.uc.cl/index.php/cdi/article/view/59929 SF ELIB - SuUB Bremen
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