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1 Ergebnisse
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How institutional pressures influence data-driven corporate..:
Economou, Emmanuel
https://eprints.qut.edu.au/209153/1/Emmanuel_Economou_Thesis.pdf. , 2021
Link:
https://eprints.qut.edu.au/209153/
RT Journal T1 <Title>How institutional pressures influence data-driven corporate communications</Title> UL https://suche.suub.uni-bremen.de/peid=base-ftqueensland:oai:eprints.qut.edu.au:209153&Exemplar=1&LAN=DE A1 Economou, Emmanuel PB Queensland University of Technology YR 2021 K1 analytics K1 big data K1 corporate communication K1 data-driven communication K1 internal communication K1 marketing communication K1 neo-institutional theory K1 public relations K1 strategic communication K1 targeting JF https://eprints.qut.edu.au/209153/1/Emmanuel_Economou_Thesis.pdf LK http://dx.doi.org/https://eprints.qut.edu.au/209153/ DO https://eprints.qut.edu.au/209153/ SF ELIB - SuUB Bremen
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