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Customer satisfaction, loyalty behaviors, and firm financia..:

Mittal, Vikas ; Han, Kyuhong ; Frennea, Carly...
Mittal, Vikas, Han, Kyuhong, Frennea, Carly, et al. "Customer satisfaction, loyalty behaviors, and firm financial performance: what 40 years of research tells us." Marketing Letters, 34, no. 2 (2023) Springer Nature: 171-187. https://doi.org/10.1007/s11002-023-09671-w..  , 2023