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1 Ergebnisse
1
Big data analytics-enabled dynamic capabilities and firm pe..:
Saeed, Munazza
;
Adiguzel, Zafer
;
Shafique, Imran
..
BINGLEY. , 2023
Link:
https://hdl.handle.net/20.500.14002/1963
RT Journal T1
Big data analytics-enabled dynamic capabilities and firm performance: examining the roles of marketing ambidexterity and environmental dynamism
UL https://suche.suub.uni-bremen.de/peid=base-ftsakaryaunivas:oai:acikerisim.subu.edu.tr:20.500.14002_1963&Exemplar=1&LAN=DE A1 Saeed, Munazza A1 Adiguzel, Zafer A1 Shafique, Imran A1 Kalyar, Masood Nawaz A1 Abrudan, Denisa Bogdana PB EMERALD GROUP PUBLISHING LTD YR 2023 K1 Author KeywordsBig data analyticsDynamic capabilitiesMarketing explorationMarketing exploitationPLS-SEM K1 Keywords PlusBUSINESS VALUEVALUE CREATIONPLS-SEMEXPLORATIONEXPLOITATIONTECHNOLOGYIMPACT JF BINGLEY LK http://dx.doi.org/https://hdl.handle.net/20.500.14002/1963 DO https://hdl.handle.net/20.500.14002/1963 SF ELIB - SuUB Bremen
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