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1 Ergebnisse
1
Spillover Effects of Ingredient Branded Strategies on Brand..:
Vanitha, Swaminathan
;
REDDY, Srinivas K
;
Dommer, Sara Loughran
https://ink.library.smu.edu.sg/lkcsb_research/3346. , 2012
Link:
https://ink.library.smu.edu.sg/lkcsb_research/3346
RT Journal T1
Spillover Effects of Ingredient Branded Strategies on Brand Choice: A Field Study
UL https://suche.suub.uni-bremen.de/peid=base-ftsingaporemuniv:oai:ink.library.smu.edu.sg:lkcsb_research-4345&Exemplar=1&LAN=DE A1 Vanitha, Swaminathan A1 REDDY, Srinivas K A1 Dommer, Sara Loughran PB Institutional Knowledge at Singapore Management University YR 2012 K1 Ingredient branding K1 Cobranding K1 Brand commitment K1 Brand loyalty K1 Advertising and Promotion Management K1 Marketing JF https://ink.library.smu.edu.sg/lkcsb_research/3346 LK http://dx.doi.org/https://ink.library.smu.edu.sg/lkcsb_research/3346 DO https://ink.library.smu.edu.sg/lkcsb_research/3346 SF ELIB - SuUB Bremen
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