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1 Ergebnisse
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Branding Beyond Prejudice: Cultural Branding and Consumer W..:
Kipnis, Eva
;
Demangeot, Catherine
;
Adkins, Natalie Ross
...
https://ir.stthomas.edu/ocbmktgpub/51. , 2013
Link:
https://ir.stthomas.edu/ocbmktgpub/51
RT Journal T1 <Title>Branding Beyond Prejudice: Cultural Branding and Consumer Well-being in Multicultural Marketplaces</Title> UL https://suche.suub.uni-bremen.de/peid=base-ftstthomasuniv:oai:ir.stthomas.edu:ocbmktgpub-1052&Exemplar=1&LAN=DE A1 Kipnis, Eva A1 Demangeot, Catherine A1 Adkins, Natalie Ross A1 Mueller, Rene Dentiste A1 Henderson, Geraldine Rosa A1 Ferguson, Nakeisha S A1 Mandiberg, James M A1 Roy, Abhijit A1 Johnson, Guillaume D A1 Pullig, Chris A1 Broderick, Amanda J A1 Zúñiga, Miguel Angel PB UST Research Online YR 2013 K1 Multicultural marketplaces K1 Culture-based branding K1 Consumer vulnerability K1 Consumer well-being K1 Marketing JF https://ir.stthomas.edu/ocbmktgpub/51 LK http://dx.doi.org/https://ir.stthomas.edu/ocbmktgpub/51 DO https://ir.stthomas.edu/ocbmktgpub/51 SF ELIB - SuUB Bremen
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