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1 Ergebnisse
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Experiential dimensions of TV advertizing:Modeling narrativ..:
Andersen, Lars Pynt
;
Jensen, Jan Møller
Andersen , L P & Jensen , J M 2016 , ' Experiential dimensions of TV advertizing : Modeling narrative and non-narrative perceptions ' , Innovative Marketing , vol. 12 , no. 2 , pp. 6-15 . https://doi.org/10.21511/im.12(2).2016.01. , 2016
Link:
https://portal.findresearcher.sdu.dk/da/publications/8..
RT Journal T1 <Title>Experiential dimensions of TV advertizing:Modeling narrative and non-narrative perceptions</Title> UL https://suche.suub.uni-bremen.de/peid=base-ftsydanskunivpub:oai:sdu.dk:publications_851e0b9a-9de0-45ce-b31c-6f6a8031a47a&Exemplar=1&LAN=DE A1 Andersen, Lars Pynt A1 Jensen, Jan Møller YR 2016 K1 Advertizing effectiveness K1 Advertizing perceptions K1 Creative strategy K1 Lyrical advertizing K1 Narrative transportation K1 Television advertizing JF Andersen , L P & Jensen , J M 2016 , ' Experiential dimensions of TV advertizing : Modeling narrative and non-narrative perceptions ' , Innovative Marketing , vol. 12 , no. 2 , pp. 6-15 . https://doi.org/10.21511/im.12(2).2016.01 LK http://dx.doi.org/https://portal.findresearcher.sdu.dk/da/publications/851e0b9a-9de0-45ce-b31c-6f6a8031a47a DO https://portal.findresearcher.sdu.dk/da/publications/851e0b9a-9de0-45ce-b31c-6f6a8031a47a SF ELIB - SuUB Bremen
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